MerisFrame Ops

Daily Lead Queue

Generate Hicksville Plumbing Pros first, then use response/cost signal to decide the next vertical.

2026-06-22

Leads found 4

Qualified wedge 3

Previews 1

Credits / cap 26/42

Decisions 1

Lead Wedge Score Credits Reuse Next action

Hicksville Plumbing Pros plumber · Hicksville, NY

no website hero_image.v0

68 strong

8/15 70%

Generate economical preview Emergency leak repair preview with fast-call CTA

Clearwater HVAC Repair hvac · Clearwater, FL

weak website hero_image.v0

20 test

10/15 45%

Check reusable HVAC hero assets Same-day AC repair landing page before summer heat spike

South Bay Roof Repair roofing · Torrance, CA

no website hero_image.v0

11 park

8/12 30%

Preview if plumber/HVAC queue has capacity Storm damage inspection preview

NorthPeak Cloud saas · Remote

app or enhancement request parked

0 park

25/0 10%

Park until app/enhancement lane is in scope Not initial wedge Confirm app/enhancement leads stay parked for Phase 1.

Shotgun Preview Plan

Generate the economical preview and prepare outreach draft.

auto approved

Lead Hicksville Plumbing Pros

plumber · Hicksville, NY

Recipe hero_image.v0

hicksville-plumbing-pros

Assets 2 reused · 1 new

8/15 credits

Risk 2/5

No block reason.

SEO intent plumber Hicksville, NY Emergency leak repair preview with fast-call CTA

Integrations Google Analytics after engagement · Search Console after accepted project/domain approval · Click-to-call CTA in initial preview

Custom URL https://previews.merisframe.local/hicksville-plumbing-pros

Outreach angle Emergency leak repair preview with fast-call CTA

Active projects4

Approvals needed4

Live projects1

Inbox review2

Aftercare actions4

Upsells1

Inbox

Cloudflare-first sales messages, drafts, replies, and operator-reviewed sends.

1 unread 2 review

draft outbound cloudflare

Amara's Bakery QUOTED From hello@merisframe.com

Review needed before sending proposal

Draft proposal for Amara's Bakery.

received inbound cloudflare

NorthPeak Cloud CLIENT_REVIEW From ops@northpeak.example

Re: NorthPeak preview

Can we make the first screen feel more premium before I send it to the founder?

Open

sent outbound cloudflare

Elm & Stone Therapy BUILT From hello@merisframe.com

Proposal for Elm & Stone Therapy

Proposal sent through the Cloudflare-first sales loop.

Open

Lead · 0

Quoted · 1

Amara's Bakery

amara@example.com

proposal needs approval $7,300 / 21d

Accepted · 0

Building · 2

Elm & Stone Therapy

hello@elm.example

built $2,120 / 30d

MerisFrame

hello@merisframe.com

built

Review · 1

NorthPeak Cloud

ops@northpeak.example

preview with client

Live · 1

Mira Studio

mira@example.com

deployed live

Media Pipeline

hero_image.v0 local asset ready under-budget

Hicksville Plumbing Pros · plumber · generic-vertical

Credits used 12/25

Remaining 13

Auto-generate allowed

gpt_image_2 · reusable-investment

12 credits · generated · Pre-sale preview

asset-library/plumber/hero_image.v0/hicksville-plumbing-preview/recipe-proj-plumber-sample-hicksville-plumbing-preview-hero-image-v0/optimized.webp

Latest attempt blocked

Plan preview-plan-lead_plumber · Request recipe_proj_plumber_sample_hicksville-plumbing-preview_hero_image_v0

8 estimated · 5 remaining

Reusable: none recorded

hero_image.v0 attempt limit reached. Preview plan estimate exceeds remaining project media credits.

demo/out/media-runs/proj_plumber_sample/recipe_proj_plumber_sample_hicksville-plumbing-preview_hero_image_v0/attempt.json

Recipe queue shape complete

Uses existing assets rows with provider=higgsfield-planned plus /media/next and /media/resolve.

Local live proof complete

A plumber hero asset packet exists locally with raw, optimized, prompt, and metadata files.

Builder polling ready

Builder-polled media now carries typed preview job evidence and uses the same fail-closed gate as local runs.

R2 resolve ready

Live builder runs post generated resolve payloads back to /media/resolve after the gate passes.

Curation next

Human approve/reject/reuse controls come after resolved assets appear in the dashboard.

Credit control ready

Budget evaluator says this project can generate another sample asset if needed.

asset-library/plumber/hero_image.v0/hicksville-plumbing-preview/recipe-proj-plumber-sample-hicksville-plumbing-preview-hero-image-v0/optimized.webp

Dry-run recipe

pnpm media:run -- --sample plumber --json

Live local sample

pnpm media:run -- --sample plumber --live-local --json

Poll builder queue

MERISFRAME_BUILDER_URL=https://builder.example BUILDER_API_KEY=<secret> pnpm media:run -- --from-builder --project-id <project_id> --json

Live builder job

MERISFRAME_BUILDER_URL=https://builder.example BUILDER_API_KEY=<secret> pnpm media:run -- --from-builder --project-id <project_id> --live-local --json

Dogfood Launch

merisframe BUILT

https://preview.merisframe.local/merisframe

pnpm dogfood:launch

Latest dogfood media planned

Plan preview-plan-merisframe-dogfood · Request req_merisframe_dogfood_hero

8 estimated · 17 remaining

internal-cost · gpt_image_2

Curation pending

Curate dogfood hero asset before it becomes reusable.

Launch Readiness

1 ready · 0 partial · 5 blocked

GitHub CI ready

Configured: .github/workflows/ci.yml

Cloudflare deploy and storage blocked

Missing: CLOUDFLARE_ACCOUNT_ID, CLOUDFLARE_API_TOKEN, PREVIEW_BASE_URL

Create Cloudflare account resources, bind D1/R2/Queues in wrangler, and set deploy credentials as secrets.

Cloudflare sales inbox and scheduling blocked

Missing: Cloudflare Email binding/domain or Gmail OAuth fallback, SALES_FROM_EMAIL or CLOUDFLARE_EMAIL_FROM, GOOGLE_CALENDAR_BOOKING_URL

Configure Cloudflare Email Routing/Sending for the MerisFrame domain, bind SEND_EMAIL to the sales-agent Worker, and set a booking URL. Keep Gmail only as an optional fallback.

Payment acceptance blocked

Missing: REVENUECAT_SECRET_API_KEY, REVENUECAT_WEBHOOK_SECRET, REVENUECAT_PAYMENT_LINK_BASE

Rotate the pasted RevenueCat key, then set REVENUECAT_SECRET_API_KEY, REVENUECAT_WEBHOOK_SECRET, and REVENUECAT_PAYMENT_LINK_BASE. Keep Stripe/Gumroad only as future/fallback providers.

Higgsfield media blocked

Missing: HIGGSFIELD_API_KEY

Set HIGGSFIELD_API_KEY and connect the media worker to resolve planned Higgsfield asset requests.

Operator API security blocked

Missing: OPS_API_KEY, BUILDER_API_KEY, CLIENT_REVIEW_SIGNING_SECRET, ANALYTICS_INGEST_SECRET

Set strong Worker secrets for OPS_API_KEY, BUILDER_API_KEY, CLIENT_REVIEW_SIGNING_SECRET, and ANALYTICS_INGEST_SECRET before exposing production routes.

Set production operator secrets

Missing OPS_API_KEY, BUILDER_API_KEY, CLIENT_REVIEW_SIGNING_SECRET, ANALYTICS_INGEST_SECRET; production mutation routes fail closed until these are set.

pnpm bootstrap:plan

Bootstrap Cloudflare resources

Missing CLOUDFLARE_ACCOUNT_ID, CLOUDFLARE_API_TOKEN, PREVIEW_BASE_URL; generated sites cannot move from artifacts to previews, live deploys, or signed handoffs.

pnpm bootstrap:plan

Configure sales email and booking

Missing Cloudflare Email binding/domain or Gmail OAuth fallback, SALES_FROM_EMAIL or CLOUDFLARE_EMAIL_FROM, GOOGLE_CALENDAR_BOOKING_URL; proposals and client replies still need manual handling.

pnpm env:template

Configure deposit links and webhook secret

Missing REVENUECAT_SECRET_API_KEY, REVENUECAT_WEBHOOK_SECRET, REVENUECAT_PAYMENT_LINK_BASE; accepted deposits cannot safely advance projects into build work.

pnpm env:template

Configure Higgsfield media generation

Missing HIGGSFIELD_API_KEY; generated sites will keep deterministic fallback visuals.

pnpm env:template

Launch Runbook

blocked 4 complete 8 pending 40 blocked 5 optional setup

229 tracked files and 11 working-tree path(s) checked; 1 issue(s). 3 Worker configs checked; 0 issue(s). No REPLACE_WITH_D1_ID placeholders remain in Worker wrangler.toml files.

pending

Create shared Cloudflare D1 database

Awaiting live setup evidence.

pnpm bootstrap:apply-resources

pending

Create shared R2 artifact bucket

Awaiting live setup evidence.

pnpm bootstrap:apply-resources

pending

Create lifecycle queue

Awaiting live setup evidence.

pnpm bootstrap:apply-resources

blocked

Apply initial D1 schema migration